About FDS
Jamel Farrell
Founder & Principal Consultant
Sports leadership + business analysis + AI adoption + human performance — a combination no generic IT consultancy can offer.
- ▸Football professional and player-coach with hands-on leadership experience
- ▸Business analysis and process management training
- ▸AI adoption, prompt systems, and cloud computing fundamentals
- ▸Content creation and digital systems experience
Mission
To simplify technology and empower businesses through practical AI, automation, and digital transformation.
Vision
To become one of the leading independent AI and Digital Transformation consultancies serving SMEs across Europe and the Caribbean — with a reputation for practical, ethical, and measurable business improvements.
Values
How we operate
Credentials
Certified, not just curious
Formal training behind every recommendation.
Artificial Intelligence
Accenture
AI for Business Applications
Professional Certificate
Cloud Computing Basics
LearnQuest
Business Analysis & Process Management
Coursera
Management & Leadership
Professional Certificate
Business Ethics
Professional Certificate
Principles of Finance
Professional Certificate