Legal & trust
How Farrell Digital Services handles information when you visit this website, complete an assessment or contact us.
Last updated: 19 October 2026
Jamel Farrell, trading as Farrell Digital Services (FDS), is responsible for personal information collected for FDS enquiries. Contact jmfresh9@googlemail.com for privacy questions, requests or details of the providers handling your enquiry. This notice covers the FDS website and enquiry process; client projects may require a separate agreement and data-processing terms.
We process the information you submit: your name, email, organisation and country, team size, workflow descriptions, current systems, AI usage, readiness, indicative budget, timeframe and contact permission. We also process your indicative assessment result, submission identifier and referral context supplied with the enquiry. Required fields are marked; without them we may be unable to assess or respond to your request.
Our hosting services process technical request information such as IP addresses. The website uses an IP-based rate limit to deter abuse. Optional browser storage is explained on the Cookies & Storage page. Avoid submitting sensitive personal information, financial account details or confidential client records.
Where UK or EU data-protection law applies, we use information to take steps you request before entering a contract, or to perform an agreed contract. For enquiries made on behalf of an organisation and ordinary business correspondence, we rely on our legitimate interest in responding to relevant requests and managing business relationships. We also rely on legitimate interests to prevent abuse and protect our services, balanced against your rights.
We rely on consent for optional device storage and any separate marketing activity that requires it. Submitting an assessment does not subscribe you to a newsletter. Where retention or disclosure is required by law, we rely on the relevant legal obligation. You can withdraw consent without affecting the lawfulness of earlier processing.
The website calculates an indicative score using programmed rules. Our enquiry agent classifies requests and may send a basic acknowledgement. Complex or sensitive requests are reviewed by Jamel before a reply is sent. Internal AI specialists may assess limited, categorised information about the request; contact details and original enquiry text are excluded from that assessment. No automated decision creates an engagement or a delivery commitment.
FDS uses the services listed below for this deployment. Providers receive only the information needed for their role. We may also disclose relevant records to professional advisers or authorities where necessary for a legal obligation or claim. We do not sell enquiry information.
Hosting, email and any enabled CRM or automation services may process information outside your country, including in the United States. The location and transfer arrangements depend on the provider and the service used. Where UK or EU transfer restrictions apply, FDS must use a valid mechanism, such as an applicable adequacy decision or appropriate contractual safeguards, before making a restricted transfer. Contact jmfresh9@googlemail.com for the destinations and safeguards relevant to your information or a copy of applicable safeguards.
Optional assessment drafts expire seven days after you enable saving; they are removed when next checked after expiry, on successful submission or when you delete them. Saved display preferences expire after 180 days. See Cookies & Storage for controls and details.
For submitted enquiries, retention is determined by whether the enquiry remains active, whether an engagement follows, and whether records are needed for contractual, accounting or legal obligations or a dispute. Records should be deleted or anonymised when those purposes end. Deleting browser storage does not delete email or CRM records. Ask jmfresh9@googlemail.com about the retention criteria and records applicable to your enquiry. Hosting logs and backups follow the relevant provider's retention and deletion processes.
Depending on applicable law, you may request access, correction, deletion, restriction or portability of your information, object to processing based on legitimate interests, and withdraw consent. These rights can be subject to legal exceptions. Send requests to jmfresh9@googlemail.com; we may need proportionate information to verify your identity. Where UK or EU GDPR applies, we normally respond within one month, and will explain any lawful extension.
You may complain to the relevant data-protection authority. In the UK, contact the Information Commissioner's Office at ico.org.uk. In the EEA, you may contact the supervisory authority where you live, work or believe an infringement occurred. Contacting FDS first is welcome but is not a condition of making a complaint.
The website uses HTTPS, server-side validation and abuse controls. No online service can guarantee absolute security. We update this notice when our processing changes and provide additional information where needed before using your data for a new purpose.